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How Entrepreneurs Come Up With New Ideas
Where do ideas come from? One aspect of entrepreneurship and new product development that can be overwhelming is the thought that any new product or idea must be dramatically different from everything...
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The CEO Drives the Company Culture
What is company culture? The definition of company culture from About.com is “the personality of a company and defines what a company, from an employee perspective, is like to work for. Company culture...
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“Commercializing New Technologies – Getting from Mind to Market”— Book Review
Today’s post is a critical review of a book on innovation: “Commercializing New Technologies – Getting from Mind to Market” by Vijay K. Jolly (Harvard Business School Press 1997). I encourage you to...
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The 8 Things to Look for in a Business Plan
Building a business case When we decided to go after investment for our company, we came to the point where we needed a business case. Business cases are generally no more than 10-15 pages of slides....
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Customers are People First
Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities...
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What are Your Two Most Favorite Social Media Sites for Business?
Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or...
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Top 5 Lessons for Product Innovation
Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an...
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Top 10 Things to Remember When Communicating Across Cultures
Cross cultural communication is hard There, I said it. For anyone who thinks it isn’t, you’re done. You can skip the rest of this blog since you clearly know everything there is to know about every...
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A Cool Way to Brainstorm for New Ideas or Products
I recently had the opportunity to try out a new method for brainstorming ideas, the SCAMPER method. It is a particularly neat method of brainstorming and idea generation that was quite different from...
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